I briefly mentioned this earlier when we discussed why you should create a YouTube channel. You can post that same video or snippets of that video to your other distribution channels. In order to have a successful social media marketing strategy for your small business, you need to have lots of followers. Otherwise, nobody is going to see your content. Here are some of the top reasons why people would be interested in following your small business on social media:.
How to Attract New Customers to Your Small Business
So make sure your content is worth following. Nobody wants to see that. What if I told you there was a way for you to increase your social media presence without posting any content to your page? When people think of social influencers, they think of celebrities and athletes. So how can a small business afford to implement a strategy like this?
You can find social influencers who are much more cost-efficient than a celebrity. Try partnering with micro influencers to increase your product credibility. This type of influencer may not have millions of followers, but you can get them to post content about your brand for a few hundred dollars. You may even be able to get away with offering just offering them free products in exchange for a post about your brand. This strategy is effective because micro influencers have stronger engagement metrics with their followers. But they can definitely relate to someone who has a regular job.
Consider searching for social influencers who live within the area or region of your small business. Everything that we discussed so far sounds extremely time-consuming. As a small business owner, you need to wear multiple hats throughout the day. Plus, hiring someone to take on these tasks can be expensive.
The Small Business Owner's Guide to Marketing to Millennials
That may not be something that your business can afford right now. Fortunately, automation resources will solve this problem for you. Check out my favorite time saving social media marketing tools. Using an automation platform will allow you to schedule your posts in advance. You can take time once at the beginning of your week to set the dates and times for your posts in the future. Another benefit of using an automation tool is the ability to respond to messages in a timely fashion.
Rather than having to check each social platform individually for these messages, you can find software that sends all messages to one inbox. Then you can reply directly from the software. As you can see from these numbers, user-generated content has a direct correlation with the consumer buying decision. Your small business just got exposed to a wider audience.
A Beginner’s Social Media Guide for Small Businesses
UGC is a great way for you to get more followers and ultimately turn those new followers into buyers. Ephemeral content is different from a regular post. This type of content is only displayed for a short period of time, such as 24 hours. I highly recommend using an Instagram story to promote your business.
If you want to post several times per day, do it on your story. Small businesses can also benefit from broadcasting live video content on social media platforms. Just take a look at some of these statistics about Facebook Live:. Basically, your live stream will boost your engagement metrics. It will also give you a more authentic interaction with your audience.
You can use your live broadcast in many different ways. But one of my favorites for small businesses is a behind the scenes look. Show your followers what happens behind closed doors at your business. Give them a tour of your production facility, office, and introduce them to your staff.
Houston SEO, Web Design & Social Media
Your live audience will be able to comment on your stream in real time. Make sure you acknowledge those comments and respond to your followers. Just having a Facebook profile alone is no longer acceptable if you want to maximize your social media marketing proficiency. Create profiles on multiple platforms as long as your target audience is active on those channels. Each piece of content that you post to your social media profiles is another opportunity to bring new visitors to your site. Once the visitor gets to your site, you will have the opportunity to convert.
The more quality content that you post on your social media channels, the more opportunities you have to engage new leads and direct them back to your website. If your website is optimized for conversions than it will only be a matter of time before these new leads convert into customers. Different social media channels help you reach specific audiences. Another benefit of social media marketing is that you are able to strategically target different audiences based on the channels that your brand is active on.
Rather than just putting your marketing message out there for everyone to see, you can reach your target market and work to drive more qualified leads back to your site. I appreciate their team's creative talent, and most importantly, their honesty. Thanks for not overselling me!
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